Lived Experience Leadership
Lived Experience refers to the insights, skills, and knowledge gained from surviving or living with a systemic human rights or social issue.
I help organisations learn from, partner with, and co-produce solutions to social issues with Lived Experience experts.
Partnering with Lived Experience people in the processes that affect them, is a human rights approach that can lead to better and just outcomes for all.
I can help you embed lived experience leadership — from governance and management, through to service design and delivery.
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I reference the NSW Council of Social Services’s Lived Experience framework (2021). Lived experience, can count as having direct experience (or identifying) with any combination of these systemic human rights and social issues below:
Indigenous/First Nations peoples;
those from a culturally and linguistically diverse background;
people with disability, mental health issues or other chronic or severe health issues;
those with experience of poverty, unemployment, underemployment or unstable housing;
survivors with experience of violence or recovering from trauma;
those with different levels of literacy and/or education;
younger people and older people;
one-parent families;
Lesbian, gay, bisexual, transgender, intersex and gender diverse individuals and communities;
people living in rural and remote communities.
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For too long, meaningful Lived Experience perspectives have been missing from solutions (legislation, policies, programmes) about them.
People with direct knowledge and experience about how those at the centre of an issue are adversely affected, have been implicitly and sometimes explicitly excluded from decision making processes.
This has contributed to ineffective solutions and outcomes. As well as a loss of agency, ownership and wellbeing for them.
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Public, corporate, community & other organisations (like churches) wanting to engage Lived Experience communities and individuals in a safe, respectful and effective manner.
Lived Experience organisations and groups who want to work more effectively and meaningfully with non-Lived Experience groups (funders, corporates, government).
Lived Experience individuals who wish to enhance their own Lived Experience effectiveness and strengths. (Or, coaching the people they report.)
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Advisory & consultancy services
Capability Development services
Co-production and Facilitation
Education & Training
What is Lived Experience?
Professional Services
As an independent ‘fresh set of eyes’, I can help your organisation design, develop and deliver strategic impact activities for your stakeholders, in ways that complement your other priorities and do not compromise Lived Experience values.
Lived Experience issues and organisations sometimes require additional support in achieving maximum strategic impact. Other matters can compete for attention such as advocacy, day-to-day business operations, and the realities of the ‘urgent and important’.
I work with three main groups:
Organisations (public, corporate, community, churches) wanting to engage Lived Experience communities and individuals in a safe, respectful and effective manner;
Lived Experience organisations and groups wishing to work more effectively and meaningfully with non-Lived Experience groups (funders, corporates, government);
Lived Experience individuals who wish to enhance their own Lived Experience effectiveness and strengths. (Or, coaching the managers they report to.)
To offer the following services:
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Advisory & consultancy services
I can expediently analyse and solve problems around Lived Experience issues. With a background in public health, equity, human rights, race relations, community work and cultural safety, I embed these approaches within my advice to help mitigate against unintended negative consequences. I work at a governance level or operationally. I can also advise on procurement processes that support effective Lived Experience outcomes.
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Capability Development services
l help individuals, organisations and settings to develop their capability in areas I have expertise in, such as — strategic planning and communications, procurement, and service delivery — without diminishing their Lived Experience uniqueness. By overlaying culturally safe logic models and frameworks, we can increase effectiveness and acceptability.
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Co-production and Facilitaion
I can help organisations produce high quality outputs for their stakeholders (clients or peers) from campaigns to resources and tools. With 20+ years of Facilitator experience with Pacific, Māori & culturally and linguistically diverse community groups, I can run co-production workshops to help develop products for your stakeholders.
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Speaking & Education
As a public speaker, educator and facilitator, I can customise Keynote talks or training for your audience about Lived Experience and other issues I am well versed in. During 2023, I spoke at seven national and international conferences, including delivering four keynotes. I am frequently evaluated as being a standout speaker. See my speaking section for more info.
Outside of the Lived Experience space, here’s a highlight of my key skills and services. Whether you need an advisor, facilitator, or project manager, let’s talk about your needs:
20+ years of community engagement experience with diverse communities in New Zealand and Australia. Within government, I have held senior engagement roles at the NZ Human Rights Commission; the Department of Prime Minister & Cabinet (COVID-19); and the Ministry of Justice (Conversion practices). I can help design Community Engagement/ Partnership plans that embed lived experience, cultural safety, and human rights approaches.
10+ years experience in strategic communications & media roles for government/Independent Crown Entities. I can do Communications strategies, planning, or producing outputs. I can also work with ad agencies and do media management/public relations and media training. As well as awareness-raising, behaviour and attitude-change campaigns.
Rainbow/LGBITQ+ inclusion in religious & cultural settings - I have delivered education for religious settings on the Conversion Practices Prohibition Act, as well as conversations around inclusion from a theological and an ethical perspective.
Competent in operationalising Te Tiriti o Waitangi & equity approaches for Māori; and pan-Pacific and ethnic-specific equity approaches
Former advisor (policy & media/comms) to senior public officials such as Human Rights Commissioners
Education & Learning development, including resources and tool production - I’ve helped develop large-scale public health, youth development, antiracism, and social cohesion tools and resources.
Empowering Project Management - I’ve managed complex projects that create win-win results for both project sponsors and lived experience benefactors.
Procurement that embeds equity, diversity and inclusion capabilities - I have helped develop Human Rights procurement frameworks, such as the inclusion of Lived Experience experts and communities, on tenders for government agencies. I have helped coach Māori and Pacific suppliers and community groups to eventually become preferred suppliers to government agencies. I also initiated the foundational work for a government agency to eventually establish a supplier panel for Māori and Pacific researchers.
Examples of projects where I have applied Lived Experience leadership
Before I was ever aware of the concept and language of “Lived Experience”, I was already applying my own lived experience of various human rights issues to inform policies, practices, advocacy and service design.
Here are examples of where I have been able to apply those insights via contributions to projects (i.e. programmmes, campaigns, events, panels, initiatives), in addition to other inputs, to eventually produce better outcomes, than without them.
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Thought and practice leadership from a Lived Experience perspective,
By contributing thought leadership such as: Roundtable discussion with Second Gentleman Douglas Emhoff (US Govt) and Christchurch Call Special Envoy, former New Zealand Prime Minister Jacinda Ardern, on countering violent extremism and here
And, a dinner roundtable discussion with U.S Ambassador Udall, Dame Jacinda Ardern and Dr. Joan Donovan on dis/misinformation
The development of Dial it Down social cohesion campaign during COVID lockdown which was a highly socially divisive time;
Writing op-eds (ghostwriter) on COVID racism against Asians & Pacific peoples, and against migrants by politicians;
Op-ed in Touchstone Magazine, in Race Relations Commissioners name to remind Christian/Methodists, to reject Islamophobia on the first anniversary of the Christchurch terrorist attacks
Rainbow inclusion media commentary - Israel Folau saga; Manly Sea Eagles Pride Jersey and intersection of religion and human rights
Inclusive Leadership - training video for Public Service Commission
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Facilitating Research webinar ‘Conversion practices in Aotearoa: Developing a holistic response to spiritual abuse’
I oversaw the establishment of the Human Rights Commission’s Civil Redress service for complainants of alleged conversion practices which was a trauma-informed, survivor-centered service.
education about conversion practices in Pacific communities and
advocacy as a survivor and ex-Pastor in lead up to Bill
I was the GM that oversaw the Te Kahui Uenuku Rainbow Rights are Human Rights Conference
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Various roles, mainly Project Manager, and senior advisor roles on Lived Experience of Pacific, income inequality, and addiction services:
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I was the GM, whose staff oversaw the Pacific Pay Gap campaign
I facilitated the Ministry of Pacific Peoples Budget 2020 webinars with then Minister of Finance Grant Robinison - Community setting webinar here and Business setting webinar here
Senior advisor working on this - Tips for a warmer, drier home - Rheumatic Fever Awareness;
Senior Advisor - Quitline Pacific - Tobacco control;
Senior Advisor on this STROKE FAST Campaign;
Senior Advisor on Minimising Gambling Harm campaign for Pacific
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Senior Advisor on Give Nothing to Racism/Voice of Racism;
Senior Advisor on Racism is no joke;
Senior Advisor on Migrant experiences of racism research;
Media commentator on Ezra Mam/Spencer Leniu racism from a Pacific athlete towards an Indigenous athlete
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RNZ media interview on intersection of LGBTIQ+ and religion and other human rights - in a schooling context
Ex-Pastor, Rainbow person Panellist on role of religion in race unity (panel for Human Rights Commission on Race Unity Day 2024)
Convenor and panellist of Panel discussion - Queer Identity, Religion and Allyship for Dutch and Argentinean Embassies
Approaches & values I can apply
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I will respect Indigenous communities wherever I work, such as tangata whenua Māori in Aotearoa, Aboriginal and Torres Strait Islander communities in Australia, and Indigenous communities across Pacific Island nations.
I will integrate decolonisation, equity, culturally safe, anti-racist, and pro-human rights approaches, including supporting local struggles for self-determination, including Te Tiriti o Waitangi based approaches, and the Universal Declaration on the Rights of Indigenous Peoples
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Respecting local leadership, I will work in a ‘by, for and with’ fashion with local leaders (community, cultural and civil society, human rights defenders). I will not impose ineffectual or unwanted methods. However, in collaboration I can work with local leaders to stress test new methods prior to implementation.
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I begin with the ‘end in mind’, and the ‘why?’ by using theory of change and logic models and rationale in the early stages of an initiative design process.
This includes risk management, and culturally safe practices, as required by relevant various stakeholders.
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I work with, and advocate for the full spectrum of the Rainbow communities being accepted, including transgender, non-binary, gender non-conforming, or intersex identifying communities and individuals.
I work in a human rights affirming way, to model and demonstrate non-discrimination and equality for any groups marginalised by the dominant powers and systems.
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Every person is born free and equal in dignity and rights. Despite our differences (sometimes significant), I generally believe it is possible for most people to act towards one another in a spirit of kinship.
Where appropriate and relevant, human rights approaches can also include educative and conciliatory approaches, in addition to justice reform and redress.
For example, as an ex-Pastor, I practice bridge-building between non-affirming religious groups and Rainbow communities using elements of non-violent communication and restorative justice.
About Andre Afamasaga
Andre Afamasaga is humorous, fun-loving, and generous. His working style can be described as appreciative, congenial, diplomatic, energetic and expressive. He is idealistic, loyal and organised. He is family orientated and spiritual.
Andre is also a well-known face and advocate for human rights, inclusivity, and social cohesion (bridge building). Through his advocacy, he has appeared in media in Australia such as ABC, SBS and Sydney Morning Herald, and in New Zealand - 1News, RNZ, Breakfast, Stuff, and many more.
Andre is Samoan (villages: Afega, Fasito‘otai) and was born in Lower Hutt , Aotearoa New Zealand. For more than two decades, he has worked across government, community, youth, public health, education, and faith/religious sectors in Australia and New Zealand. He has been nominated for awards in acknowledgement of his community work, such as Australia Day Citizen of the Year, for his local council awards, and NSW Pacific Community Worker of the Year. His professional experience notably includes working at Te Kahui Tika Tangata | NZ Human Rights Commission, in roles such as a GM and a senior/lead advisor to the previous Chief Human Rights Commissioner Prof Paul Hunt, and former Race Relations Commissioner Meng Foon. He helped lead anti-racism and social cohesion campaigns like Voice of Racism (Give Nothing to Racism), Racism is No Joke (COVID-based racism towards Asians) and Dial it Down. Andre’s last role was Group Manager of the Advice, Research, and Engagement teams. His team looked after human rights for SOGIESC, and Pacific peoples, as well as projects like the Pacific Pay Gap Inquiry, the Housing Inquiry, and many more.
He also had secondments at the Department of Prime Minister & Cabinet working on Unite Against COVID-19, and Ministry of Justice. Before that, he was at Te Hiringa Hauora (Health Promotion Agency), where he worked on several award-winning public health awareness and behaviour change campaigns in public health for Pacific and Māori such as Rheumatic Fever, Stroke FAST and Quitline. This followed 11 years as a Pastor and Chaplain in Sydney and Wellington. A job he loved, but one he voluntarily resigned from to fully accept himself and his sexual orientation.
His belated self-acceptance sadly came after enduring 15+ years of conversion practices (or ‘conversion therapy’). Wanting to prevent others from self-hate and other harms, Andre subsequently began publicly advocating for Rainbow/LGBTIQ+ peoples to be accepted in religious and cultural settings. At the end of 2019, at a time of intense homophobic debate in the ‘Israel Folau saga’, he came out publicly as gay, in a viral opinion piece in the Sydney Morning Herald that was also published in The Age (Melbourne), Stuff (NZ), and the Samoa Observer. His lived experience of being a church Pastor, and surviving conversion practices would become invaluable to his human rights work. He worked on the team that developed the policy for the Conversion Practices Prohibition Legislation Act before New Zealand’s Parliament passed it into law. And, he subsequently became the senior manager overseeing the establishment of the Human Rights Commission’s civil redress scheme.
This has been one of many full circle moments for Andre — where he was able to apply his lived experience insights of a human rights issue, to inform policy development and design systems and processes, that would eventually help improve services and minimise negative outcomes for lived experience groups.
In 2022, Stuff did a National Portrait Piece (feature story) on Andre that appeared in appears in their nine daily newspapers across Aotearoa. He appears in the media and speaks at conferences regularly, and a short documentary about his life will be broadcast on Australian TV in September 2024.
See Media section for Andre’s advocacy and Speaking section for issues he offers keynotes on.
Now that he is no longer a public servant, he is recommencing his governance work. He has since taken up Board/Trustee positions for two national youth development/community organisations - Zeal, and another soon to be formalised.
Since 2021, he has been a Judge for the prestigious BEST Design Awards Social Good Category, and in 2024, he joined the Diversity Awards as a judge in the Respectful Culture category.
Media advocacy
I recognise the important role media can play in effecting positive change for human rights and lived experience issues.
As a former spokesperson for the NZ Human Rights Commission, and in my personal capacity as a community leader, I have advocated for lived experience issues, such as Racism (race relations). Rainbow rights, Conversion practices prohibition, religious settings to be more inclusive, Pacific people's issues, Social Cohesion, and more. On these occasions, I am able to weave in relevant lived experience, while also discussing legislation, policy and the evidence-base.
Following are links to media , Op-eds (not including ghostwriting for others, available upon request), interviews, quotes, and/or mentions in numerous NZ and international outlets. I am also available for media commentary on relevant issues.
My appearances have also been cited in academic writings (PhD and MA dissertations, academic journal articles and books), as well as reports to ban conversion practices globally. Some of my media interviews have made it to university course reading lists in the United States, UK, Australia and NZ. This makes me very proud to know that my views are being used to hopefully promote and foster greater understanding and acceptance for lived experience peoples and issues.
See my LinkTree for a comprehensive list of mentions and interviews in the masthead logos above.
Such as AM Show, SBS Australia Samoa Radio; Maori TV, RNZ Nine to Noon, Pacific Media Network, The Australian, The Guardian, NZ Herald, Spinoff, Newstalk ZB, and many more.
Radio interview - 95bFM - NZ Research that equates conversion practices as a form of religious abuse
TV interview - 1News - Conversion Practices research (link to come)
Social media interview - ABC Pacific Facebook interview (Ezra Mam/Spencer Leniu saga)
Quote - Sydney Morning Herald article - Ezra Mam/Spencer Leniu saga - racism
TV interview (Breakfast 1 News) - Conversion practices scheme
Magazine opinion piece (E-Tangata) on intersection of religion, culture & sport
TV interview (Te Ao with Moana/Maori TV) on Manly Sea Eagles jersey
Radio interview (NZ) - RNZ Checkpoint on Rainbow safety of students in religious education settings
TV interview (NZ) - Breakfast TV on Conversion Practices Prohibition Legislation Act passing
Radio interview (531 PI) - Pacific human rights analysis of Posie Parker visit
I was honoured to be interviewed by Moana Maniapoto as a TV panellist in a historic national broadcast to mark the inaugural Matariki public holiday in New Zealand in 2022.
What people say about my speaking
Inspiring people to be and to do better, through speaking
“I’m an ex-preacher turned human rights advocate. Regardless of my job or context, I’ve always loved speaking about complex societal issues in a way that inspires, challenges, and motivates people towards positive action.
I know I am living my purpose when I make audiences think, laugh, and then inspired to be and do better.
I've spoken in front of many people -- from Prime Ministers and MPs, to 'at-risk' young people, to youth workers, at Women's Conferences, Men’s Wellbeing conferences, government agency meetings and team away days, to School Principal gatherings, and guest lectures at universities -- Regardless of background, I aim to connect, educate and inspire.
In 2023, I presented at seven conferences internationally and domestically, over half of these were keynote talks. I would love to speak to your event this year."
My professional experience as a MC, host, convenor
For more than 20 years, I’ve facilitated, Master of Ceremonies (MC, emceed), officiated, and hosted conferences, events, webinars, and workshops for the following organisations and events (a sample):
Prime Ministers Youth Awards at NZ Parliament x3
Te Kahui Tika Tangata | Human Rights Commission;
Covey Leadership (Seven Habits of Highly Effective People) for IBM New Zealand;
The Office of the Chief Justice (Ministry of Justice);
Ministry of Social Development;
Ministry of Health;
Ministry of Pacific Peoples;
Ministry of Business, Innovation & Employment;
NZ Police;
Te Hiringa Hauora | Health Promotion Agency;
YMCA NZ;
NZ Heart Foundation;
plus multiple large community events such as Awards Shows, Graduation Ceremonies, Polyfests, Fundraisers, church events and more,
and not to mention, private events such as weddings, graduations, farewells and birthdays.
I will also MC DECULT 2024 - the first cult awareness conference in Australasia, in October in Christchurch. As part of my advocacy for social cohesion, I agreed to be involved in this conference, the more I saw survivors of religious abuse and cults, in my work around conversion practices, as well as observing the Royal Commission in Historic Abuse in State Care hearings. I hope religious leaders will engage in this conference, to help prevent cult-like behaviours from taking root within their respective settings.
Book me for a keynote
Now that I am working for myself, I have more time and greater scope and lattitude to speak on the issues I am passionate about, such as:
Wellbeing — how to bring your whole self to work, while also getting the work done, and protecting yourself!
Social Cohesion (the importance of nuanced approaches to solving conflict in one of the most divisive times in recent history; and related topics such as inequality, and mis/ disinformation).
Intersection of LGBTIQ+ rights and religion/religious beliefs
Race relations and Racism
Why Lived Experience matters - from an organisational, societal perspective (for managers and organisations), and individual perspective (tips to stay sane and safe!)
Human Rights
Inclusion, Equity and Diversity
Income inequality including the Pacific Pay Gap
Youth Development & Justice
Matters of interest to Pacific, ethnic and migrant groups
Faith, religious, Christian topics (sermons, workshops, small group discussions)
Motivational talks
Addiction (Alcoholism & Sobriety - see my Stuff National Portrait)
My style is to weave in personal stories, humour and inspiration, among evidence-based research, and sociological and current events as examples to stimulate thought and reflection.
Andre giving a keynote at CARN 2023 Conference on “Faith, culture & family - When protective factors become risk factors for conversion practices survivors”. [Start at 12:23]
Andre speaking at the Best of the Best Designers Speak talks, on Voice of Racism on behalf of the Human Rights Commission. [Start at 03:02]
Andre on the 'Ending Conversion Practices: A Global Conversation' panel at World Pride Human Rights Conference. [Start at 42:11]
Andre being interviewed for TV by Moana Maniapoto for the Manly Sea Eagles Pride Jersey saga for Te Ao with Moana
FAQs about how to book me:
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In short, yes. While I have set rates, fees are based on any combination of the following:
Your budget (equity with other main presenters)
Preparation time (how much research will be required for the drafting of the talk; learning about your intended objectives and outcomes)
Actual time required to speak or MC
Logistical preparation
If a payment or a speaking fee, is not possible, but covering travel and accomodation expenses are possible, please reach out.
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Yes. Travel plans can be discussed when booking a talk/MC engagement. Organisers should consider travel and accommodation etc at the time of booking.
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Yes, I do and have done many online events. However, depending on the nature and topic, there may be some limitations on the types of content and desired outcomes due to the non-in person format. Preparation time for talks do not differ between in-person and online events.
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After I am approached to speak, MC or host, I ask for 1-2 meetings with organisers to understand intended objectives and outcomes, as well as information about the audience and organisational culture. After that, we stay in touch via email. After the event, I am able to meet for debriefs if needed.